One of the most important aspects of running a successful small business is marketing. The main objective of marketing is effective communication through storytelling, and the best brands use various media to tell their brand’s story. Making progress with your marketing efforts and increasing your brand visibility means employing inventive marketing strategies.

Small businesses have much smaller budgets to work with than large corporations, which can hurt their marketing efforts. Indeed, project managers and creative teams should be innovators, but they also need the right tools and best practices to create alluring marketing projects. Continue reading to learn some tactics that will improve the effectiveness of your marketing efforts.

1. Automated Marketing

Part of leading a marketing project is ensuring all team members are on board with the project, making sure all team members understand their functions, and even monitoring workflows. When you have to lead a marketing team, delegate workloads, and ensure you deliver dazzling marketing projects by their deadlines, being a project manager on a marketing project can be like conducting a symphony.

Welcome Software’s project management tool makes workloads lighter for project managers. With the powerful project management software’s automation abilities, you put marketing projects on a digital timeline and automate their release. Marketing project management software is like a virtual personal assistant exclusively for marketers.

With Welcome’s project management tool, you get a campaign dashboard from which to manage your marketing team and marketing projects. You also get workspaces to share with your team members so your creative team can communicate and collaborate. The project management software also comes with project planning tools like content marketing templates, time tracking tools, and tools to automate the release of projects by their deadlines.

2. Social Media


Have you noticed how much time people spend on social media? The average person has at least one social media account. If you want to do marketing the smart and easy way, you meet people where they are. If you don’t have a social media profile for your small business, you need to put creating one at the top of your to-do list.

Social media is so prevalent that marketing agencies hire contractors merely to manage their social media accounts for them. The key to digital marketing on any platform is to post engaging content and be prolific. When you’re digital marketing, you have to play the law of averages. That means the more content you post, the more likely you’ll be to attract new customers.

3. Blogs, Videos, and Podcasts


The best thing about digital marketing is that it’s easy on the budget. Even if your small business doesn’t have much in the way of finances to dedicate toward marketing, you can efficiently create complex projects with the right tools.

Even if you don’t have the money for traditional commercials and magazine ads, blogs, videos, and podcasts are effective ways to grab attention. YouTube “how-to” videos are a great way to display your expertise in your industry. They’re also a simple way to advertise your brand without appearing too commercial.

For instance, a tech company may shoot a short video where they give a basic breakdown of Industry 4.0 as a way to help people understand AI, automation, and the IoT. Additionally, they’d also be showing their viewers that they’re tech experts on the cutting edge of the latest technological advancements.

4. Mobile Apps


Mobile apps are a marketing tool as powerful as using social networking. Ease of use and access is one of the best ways to attract new customers. When your customers only have to tap the screen on their smartphones to get instant access to your products, services, and customer support, you can attract unlimited users to your online services.

5. Customer Referrals


The best marketers know that there’s no better way to increase brand visibility than through customer word-of-mouth. Offering your customers deals and discounts for referrals is a great way to get your customers to help you grow your customer base.