Digital signage is fast becoming a staple form of digital content being used by businesses across the world to enhance customer interactions. Digital signage is used across a range of settings, especially public spaces such as museums or academic spaces such as universities, to display information in a more engaging and appealing way.

You may be wondering what is digital signage and how such technology could be implemented in your business to benefit consumers. First, let’s take a look at some examples to better understand what digital signage is.

What is digital signage?

Digital signage simply refers to any digital technology used to display information, advertise products or provide customer service. This typically involves LED walls and LCD monitors, as well as projections, used in a variety of settings. Digital signage remains one of the most effective forms of interactive marketing and an exciting way to enhance brand recognition for any company.

It’s important to know a few examples to identify which form of digital signage would be most appropriate for your business.


Digital displays can be a fantastic way to grab the attention of consumers with featured promotions for new and exciting products or events. The technology allows for video advertising which is more dynamic compared to static traditional forms of promotions typically found on the high street.

Maps and directories

Digital signage is commonly used to improve public services as a great resource for information in tourism spaces such as museums or public parks. Services such as wayfinding and directories could be implemented in your business to improve the experience of employees as well as consumers.

Interactive displays

Consumers love interacting with content and games in public spaces and digital signage presents an easy-to-use format through which to attract consumer participation. When consumers play games and answer surveys, it can be a a fantastic way to collect marketing data to better improve your business’s products and services.

How can I implement digital signage in my business?

Now that you’re familiar with the many forms of digital content displays and how they can benefit your business, you may be wondering how to use digital signage in your own business.

It’s important to consider the needs of your business first and figure out exactly what you’ll use digital signage for. In other words, what type of content will be displayed and how much space will you need to dedicate to this content?

The installation can be expensive so of course, work out a budget for how many screens you wish to install. However, it’s important to note that digital display technology is always evolving and increasingly cheaper options are becoming accessible for even smaller businesses.

Research different types of hardware that are out there to meet the needs of your business. You’ll also want to consider the software that can help manage your content remotely.

To summarise, digital signage is one of the best ways businesses can stand out from the competition and captivate consumers. There are almost endless possibilities when it comes to the function and appeal of digital signage.