Businesses that want to excel in the digital platform need to project an excellent first impression with their target demographic. Whether you like it or not, people tend to judge your business based on what they see on the homepage. If they see that the site isn’t clear and easily navigable, they will form a negative image of your company, which will take a long time to undo.

Establishments need to work with their web design team to create a great page. They can look at different existing sites for inspiration. For example, they can take a long look at sites like the gaming platform to see how navigaqtion can be kept to a simplistic form. From there they can determine the elements they need – or want – to incorporate into their site.

If you want to improve your business’ homepage continuously, here are a few tips for you to consider.

Provide fresh content regularly

If you want to impress your target audience, you’ll need to ensure that they see fresh content on your site regularly. You have to satiate their appetite for various information using different media. You shouldn’t let your audience know that you haven’t updated the contents of your site because they might get turned off.

Consider consistent layout and aesthetics

Among the things that your audience immediately notices are the layout and aesthetics of your site. If you don’t design the site correctly, it will look cramped and detract certain users. It will also be great to present them with consistent branding through your use of fonts, colours and other similar design elements. You can increase your name and brand recognition that way.

Web Design, Facebook, Facebook Page, Small Business


Don’t forget to incorporate reviews and other social proof

Studies state that majority of the people who visit e-commerce sites believe the customer reviews. They put weight on how other people perceive the quality of service or goods they received from the company. It will be great to showcase positive feedback on your site because it will immediately increase your online reputation and cultivate trust with your audience.

Place a prominent call-to-action button 

Some sites forget to locate their call-to-action (CTA) buttons strategically. This simple layout error results in the audience not taking the next step. Avoid such instances by placing the CTA prominently. You’ll need to make it easy for the clients to take the next step.

Showcase your company’s contact information 

Don’t ignore the placement of your company’s contact details. Instead, put them where your audience can see them quickly. This will lead them to think more positively of your company, and they’ll trust you more. Remember, in the digital platform, online reputation is a vital commodity.

Optimise the site properly

Among the biggest turnoffs for the browsing public are sites that load slowly and those that aren’t mobile-friendly. You can prevent such instances from happening to your site by working closely with your design team. Listen to your audience through the metrics, and you can continuously improve the user experience.

Bottom line

If you wish to improve your business homepage, you’ll need to listen to your audience. You also need to ensure that the contents stay relevant and the layout and other elements are always up to par.